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Welcome to our new ASD Director

Updated: Oct 23, 2018

Our new administrative services director is here! Laura Rocha (pronounced with a ‘ch’ like ‘chair’) has more than two decades of experience, most recently serving as the director of finance and information systems for our neighbor to the east, the City of San Marcos. Before that, she spent eight years at the City of San Juan Capistrano, serving most recently as interim administrative services director and finance director previously.


Her experience also includes working for a consulting firm serving local municipalities and non-profit organizations, and as the finance director for a national technology company. She received her bachelor’s degree in business and accounting from San Diego State University and is a CPA.


Laura is a positive and future focused leader who understands how to help organizations adapt to change and align around common values. Aside from her professional credentials, Laura has distinguished herself as being extremely accessible to her staff and a great liaison to other city departments.

Please join us in giving a warm welcome to Laura!

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